Batteries included: Amara Raja's game plan
N Madhavan 10 min read 11 Sep 2023, 11:23 PM IST
SummaryThe firm cannot afford to take its focus off the lead-acid battery business. Its Amaron brand is well established and has almost caught up with market leader Exide in the replacement market.
Chennai/Hyderabad: We are in a ‘damned if you do, damned if you don’t’ situation," says Jayadev Galla, chairman and managing director of Amara Raja Batteries Ltd, India’s second-largest lead-acid battery manufacturer.
Catch all the Elections News, Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.more less