BigBasket and iD Fresh Food partner to launch ‘iD Fresho’1 min read . Updated: 27 May 2021, 12:25 PM IST
- Consumers will get access to a much wider range of products as a result of this partnership, many of which will be launched under the iD-Fresho range in the coming months, the companies have said
NEW DELHI : Packaged foods company iD Fresh Food and online grocery retailer BigBasket have launched a co-branded label, ‘iD Fresho’, which will sell iD’s idly-dosa batter and ready-to-cook parotas. The move will help iD expand its direct-to-consumer business and reach a million households in India.
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