Bite-sized content booms as viewers’ attention spans fall4 min read . Updated: 04 Jan 2023, 11:36 PM IST
The genre has seen a compound annual growth rate of 150% and is estimated to have ended 2021 with 180-200 million subscribers, but the attention span of users has dropped by 25% to just eight seconds in the last few years, according to a recent BCG report
NEW DELHI : Indian short form video services, as well as YouTube Shorts and Instagram reels have seen rapid growth in users, following the ban on China’s TikTok.
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