Launched in 2016, Bombay Shaving Company started as a direct to consumer premium experiential shaving regimen but has quickly expanded into skin, beard and bath categories
The firm claims to have more than 2.5 lakh customers
NEW DELHI :
Bombay Shaving Company, a male grooming products manufacturer, on Monday announced the appointment of Bollywood actor Kartik Aaryan as its brand ambassador. The actor will be endorsing the brand’s shave and facial grooming range. The association aims to popularize the brand amongst millennial consumer base who are increasingly looking to experiment with their look.
The 29-year old actor, who made his acting debut in 2011 with Pyaar Ka Punchnama, has become a hot favourite among filmmakers as well as brands. With upcoming projects such as Imtiaz Ali's romantic drama Love Aaj Kal, Bhool Bhulaiyaa 2 and Dostana 2, Aaryan’s soaring popularity has landed him multiple endorsements across brand categories. He currently endorses Hummel, Manyavar, OPPO, Emami Fair And Handsome, Armani Exchange watches, Cadbury Dairy Milk Silk and ITC Engage among others.
“We wanted a celebrity who not only endorses but believes in the product too. Kartik exudes those vibes quite strongly and brings a relatability quotient to the table. Kartik embodies the spirit of a young, feisty startup - he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional and we believe he will play a big role in Bombay Shaving Company becoming a salient brand for men," said Shantanu Deshpande, chief executive and founder at Bombay Shaving Company.
Launched in 2016, Bombay Shaving Company started as a direct to consumer premium experiential shaving regimen but has quickly expanded into skin, beard and bath categories. The company stated that it is focussing on offline expansion aiming to take its current footprint of 3,000 stores to 10,000 stores in the coming months. The firm claims to have more than 2.5 lakh customers. It aims to become an ₹100 crore brand in the next one year.
As an omnichannel brand Bombay Shaving Company products are available on own site, marketplaces such as Amazon and Flipkart. It is backed by Sixth Sense Venture Partners, and Colgate Palmolive Asia Pacific, a subsidiary of Hong Kong-based consumer products company Colgate-Palmolive.