Brands leverage Rahul Bose viral video to create moment marketing campaigns
Not just hospitality players, e-commerce platforms also shared posts and videos, among many other things
Not just quirky and humorous campaigns, moment marketing can also be deeply engaging and meaningful
New Delhi: Nearly a dozen brands across services and product categories including Amazon, OYO, and Zomato jumped into the Rahul Bose viral video where he calls out five-star hotel JW Marriott, Chandigarh for billing two bananas for ₹442. The price of the banana included GST which is incidentally not applicable on fresh fruit and vegetables.