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Financial wellness platform CASHe has launched an industry-first credit line service using its AI-powered chat capability on WhatsApp to provide customers with a fast, seamless and convenient way to access instant credit line by merely typing their name. 

The firm offers an instant credit limit without the need for any documents, app downloads or filling up tedious application forms.

Underlying this facility is an AI-powered bot that matches the customer’s inputs and automatically facilitates a formal application along with a KYC check, and once verified, sets up a credit line in a few clicks through a guided conversational flow. The borrower’s details will be generated and displayed based on the name entered – the only key input that the borrower needs to enter at the start of the conversation.

V. Raman Kumar, founder chairman, CASHe, said, “Today’s smart consumers demand instant gratification and contactless support. Our AI-enabled chat product introduced on WhatsApp is a step in this direction. We believe an industry-first and innovative service like this will not only empower our customers and ensure that they get a best-in-class experience in their demand for credit but will also significantly expand our credit footprint using the humongous user base of WhatsApp, thereby bringing us closer to our vision of achieving financial inclusion to the underserved in India."

CASHe’s WhatsApp chat service is built on the WhatsApp Business Platform, an enterprise solution that allows businesses to communicate with new and existing customers on WhatsApp in a simple, secure, and reliable way. 

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