Anand jain, Co-founder, CleverTap
Anand jain, Co-founder, CleverTap

Click Moment | ‘We started selling only once the platform was built’

As a team, we agreed to start selling only after the product capability was evaluated at various levels, ensuring its efficacy across platforms

You’ll seldom come across an entrepreneur who does not have a fascinating tale to tell about the challenges faced in the early stages. I founded CleverTap in 2013, along with Sunil Thomas and Suresh Kondamudi, who were my colleagues at Network18. Studying user behaviour across platforms such as Moneycontrol and Firstpost was an integral part of our job. As techies with decades of experience, our compatibility was instantaneous and that kept us motivated towards building the world’s first prescriptive “smart" app engagement platform—CleverTap.

As a team, we agreed to start selling only after the product capability was evaluated at various levels, ensuring its efficacy across platforms. Our goal was to assist apps with different solutions that were customized according to their requirements. Soon, we initiated the test runs to validate the potency of the product. We made it a point to troubleshoot every bug before the launch. Once the results were gratifying, we made our software-as-a-service platform accessible to users.

It’s often an uphill task to find your first customer. BookMyShow, which later became our first paying customer, integrated with CleverTap in 2013. At the time, CleverTap was an minimum viable product that offered analytics, segmentation and user engagement in one platform. The scale at which BookMyShow was operating not only reinstated our product-market fit, but also provided the validation that an early-stage product company requires. Soon after that, we noticed a rapid surge in usage. We took the approach of co-creation very seriously. We worked with customers to not build features for them, but with them. These were features that would end up being suitable for other industries as well. CleverTap onboarded its first paying customer in 2015 and, since then, there has been no looking back.

There was one moment when fate turned their way, a moment that they can look back upon and say, that was when it started. Capturing click moments.

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