Click Moment | ‘We started selling only once the platform was built’
As a team, we agreed to start selling only after the product capability was evaluated at various levels, ensuring its efficacy across platforms
You’ll seldom come across an entrepreneur who does not have a fascinating tale to tell about the challenges faced in the early stages. I founded CleverTap in 2013, along with Sunil Thomas and Suresh Kondamudi, who were my colleagues at Network18. Studying user behaviour across platforms such as Moneycontrol and Firstpost was an integral part of our job. As techies with decades of experience, our compatibility was instantaneous and that kept us motivated towards building the world’s first prescriptive “smart" app engagement platform—CleverTap.