New Delhi: DAN Consult, the consulting division of Japanese ad firm Dentsu Aegis Network, on Wednesday announced that it has appointed Shashank Sharma as principal of fast moving consumer goods (FMCG). Based out of New Delhi, he will report to Lalit Bhagia, chief executive, DAN Consult. His chief mandate is to help build a client-facing FMCG consulting practice.
DAN CEO Bhagia said, “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organization (customer relationship management and loyalty, martech, customer experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise."
Prior to joining DAN Consult, Sharma has driven growth across diverse categories in FMCG and alcoholic beverage firms such as Nestle, Dabur and Pernod Ricard. He has worked in categories such as food, healthcare, dairy and luxury segments; he has led multiple brand transformations through rapid and continuous innovations in product, promotion and distribution.
On his new role, Sharma said, “I’m looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consult’s growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in today’s VUCA (volatility, uncertainty, complexity and ambiguity) world."
Sharma is an Indian Institute of Foreign Trade (Delhi) alumnus with a keen eye for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.