Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Companies / News/  Dell plans to expand retail presence across 1,300 cities, towns
BackBack

Dell plans to expand retail presence across 1,300 cities, towns

Dell will be looking to increase its presence in 300 more Indian cities and towns this year
  • Dell said it is reaching out to students in tier III and IV towns in India where it is creating awareness around gaming PC and career options linked to it
  • According to IDC, HP led the market with 31% overall market share, followed by Dell (23%), Lenovo (20.6%), Acer (12%) and Apple (3.9%) in 2018. (Reuters)Premium
    According to IDC, HP led the market with 31% overall market share, followed by Dell (23%), Lenovo (20.6%), Acer (12%) and Apple (3.9%) in 2018. (Reuters)

    New Delhi: PC maker Dell Technologies is planning to expand its retail coverage to 300 more cities and towns this year in India, a senior official of the company said.

    "We are present in 1,000 cities and towns in India and we are looking to increase our presence in 300 more cities and towns this year. We have 680 Dell exclusive stores. This year, we plan to add another 100 stores," P Krishnakumar senior vice-president for consumer and small business division (Asia Pacific and Japan), Dell, told PTI.

    He said Dell is now reaching out to students in tier III and IV towns in India where it is creating awareness around gaming PC and career options linked to it.

    "People were seeing PC (personal computer) as tool for education but now education and gaming are blending together. We are reaching out to 100 colleges to educate youth in tier III and IV cities. All these markets need high-end machines. Today, people are not seeing gaming as frivolous time pass. It is being seen as path to the career," Krishnakumar said.

    According to IDC, HP led the market with 31% overall market share, followed by Dell (23%), Lenovo (20.6%), Acer (12%) and Apple (3.9%) in 2018.

    Krishnakumar claimed that Dell leads in the gaming PC segment with around 35-38% share in India as per industry estimates.

    "Our gaming PC range starts from 75,000 and it can go up to around 5 lakh. Consumers looking for gaming PC in tier III and IV towns are spending to the tune of 1-1.25 lakh a unit. We also offer them finance if they need it. More than affordability, it is about value they see in the gaming PCs," he said.

    Last week, Dell unveiled first gaming laptop, Alienware, whose component can be changed like it is done in assembled desktop PC.

    "The component will be of desktop rpt desktop grade category in Alienware. We have given consumers option to change configuration of laptop as per their requirement," Krishnakumar said.

    Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

    This story has been published from a wire agency feed without modifications to the text.

    Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
    More Less
    Published: 22 Mar 2019, 08:36 PM IST
    Next Story footLogo
    Recommended For You
    Switch to the Mint app for fast and personalized news - Get App

    Chat with MintGenie