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Dish TV introduces digital payment option for users

DishTV and D2H subscribers will be able to make payments by entering their registered mobile or telephone number or customer ID to generate QR code; scanning with a UPI app, including any UPI-enabled payment or wallet apps and any bank apps that allow UPI QR code scan, after which they have to authorize the payment using a security code.Premium
DishTV and D2H subscribers will be able to make payments by entering their registered mobile or telephone number or customer ID to generate QR code; scanning with a UPI app, including any UPI-enabled payment or wallet apps and any bank apps that allow UPI QR code scan, after which they have to authorize the payment using a security code.

  • The move is part of the company’s commitment to a digital-first strategy based on consumers’ increasing preference for self-help options

NEW DELHI : Direct-to-home service provider Dish TV India Ltd has announced the launch of a QR scan feature—‘Scan QR and Pay’ for D2H subscribers and 'Scan To Pay' for DishTV subscribers. The move is part of the company’s commitment to a digital-first strategy based on consumers’ increasing preference for self-help options, the firm said in a statement.

DishTV and D2H subscribers will be able to make payments by entering their registered mobile or telephone number or customer ID to generate QR code; scanning with a UPI app, including any UPI-enabled payment or wallet apps and any bank apps that allow UPI QR code scan, after which they have to authorize the payment using a security code.

“The UPI is a secure, convenient, and simple mode of digital payment. We observed an increasing voice of the customer for hassle-free quick payment modes and that is why we decided to implement a special QR Scan payment mechanism for our DishTV and D2H subscribers. This is yet another payment mechanism we have now, giving our customers a wide range of secure and easy payment options," Anil Dua, executive director and group chief executive officer, Dish TV India Ltd said in a statement.

Mint had earlier reported that like last year, the second wave of the covid-19 pandemic may see a decline of 15-20% in cable and DTH (direct-to-home) subscribers though some may return once the situation improves and things go back to normal, according to analysts tracking the media sector.

While many customers in the low-income groups have moved out from the metros to hometowns and villages, commercial spaces such as restaurants and hotels also remained shutdown for more than a month.

Digital payment is gaining an important presence in semi-urban and rural markets where data connectivity is low and the only source of infotainment is television, say industry executives.

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