Firm selling Virat Kohli’s one8 innerwear to raise $5 million1 min read 11 Oct 2022, 09:55 AM IST
Currently, the company focuses primarily on the tier-1 cities and its sales are evenly split between retail and e-commerce. The brand is sold across 5000 retail stores in India and through e-commerce marketplaces such as Amazon, Flipkart, and Myntra.
NEW DELHI: Artimas Fashions Private Limited, a subsidiary of Lux Industries, which sells innerwear and sleepwear products under cricketer Virat Kohli’s brand One8, is in the process of raising $5 million in the coming weeks.
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