FMCG companies shift ad spends towards influencer marketing
FMCG companies will typically spread their spending across dozens of influencers
Around 25% of FMCG firms report losses between $100,00-$250,000 from a negative influencer experience
Marketing promotions for fast-moving consumer goods (FMCG) firms are gradually shifting towards digital forums as these firms are increasingly focusing on employing social media influencers in their campaigns. This is largely because consumers have been spending a lot of time on digital devices following the coronavirus outbreak and this has supercharged the influencer industry.