Britannia’s 50-50 launches ‘Golmaal’ cracker campaign with Ravi Shastri
The cracker category, the company said, is experiencing rapid growth, outpacing traditional biscuits, as consumers readily embrace newer varieties that cater to diverse taste preferences
Britannia Industries-owned 50-50 crackers has launched a new advertising campaign with former cricketer Ravi Shastri. The former head coach of the Indian men’s cricket team will be seen in its ad for its ‘50-50 Golmaal’ crackers. The ad has been developed by Lowe Lintas Bangalore.