Games24X7 to push Rummy in north India to augment revenue
‘In the south, rummy is a fabric of people's lives unlike the north where it is primarily played during big holidays Diwali. But there is nothing regional about the game and the only way to make it more popular is to work with a big celebrity'
Play Games24X7, the company that runs gaming apps RummyCircle and My11Circle, said rummy is the largest contributor to its total revenue even though 90% of its users play fantasy sports. The company's co-founder and CEO Bhavin Pandya said though rummy is popular in the south, the company plans to push its brand RummyCircle in the north to boost revenue.