Premium gin brands headed to Indian shores as consumers embrace the spirit
SummaryConsumer interest in the drink was piqued with the launch of a raft of craft gins and aggressive promotion via curated experiential events such as Gin Explorer’s Club and Gin Sling.
NEW DELHI : Neeti Biyani, a public policy advocate, was never a gin drinker. But in mid-2020, at a small at-home gathering in Delhi, Biyani tried her first berry-infused gin cocktail and has never looked back. Biyani now counts herself among gin enthusiasts who enjoy the drink even at home, as intermittent covid lockdowns restrict bar operations.