Home / Companies / News /  Google expands collaboration with Prasar Bharati for live and archival content digitization

Google India on Tuesday announced a continued long-term collaboration with Prasar Bharati to bring all the live action on YouTube and Google Search for events of national importance such as the Independence Day and Republic Day telecast.

Building on this collaboration Google will also work towards digitizing a wealth of content from over two decades from All India Radio and Doordarshan on Google Arts & Culture, and host digital archives of Prasar Bharti in over 12 Indian languages on YouTube.

As part of the collaboration, viewers from across the globe will be able to watch full parade and Prime Minister’s speech live on Doordarshan’s YouTube channel, as India celebrates its 73rd Independence Day on 15th August, 2019. Moreover, the link to the YouTube live feed will be made available on Google Search -- both mobile phones and desktop, when users search for ‘India Independence Day’. The live stream will commence at 6:30 AM IST.

Chetan Krishnaswamy, Director, Public Policy at Google India and South Asia, said, “We are delighted to collaborate with Prasar Bharati in promoting their library of rich content, as well as promoting Indian events of national importance to the Internet users across the world. With this collaboration, we are hoping to bring the best of Prasar Bharati’s broadcast programming to digital users across age-groups, in varied languages, and topics that are integral to India’s rich history and culture."

According to Shashi Shekhar, CEO, Prasar Bharati, "The partnership between Prasar Bharati & Google has been instrumental in bringing content of National interest on digital platform to a range of audiences globally. Some of these events include Independence Day-2018, Republic Day 2019, General Election 2019 etc. The partnership has also played a key role in creating a mindshare for the Public Broadcaster among the young audience who are digitally savvy and are increasingly consuming media through smart phones and other mobile handsets."

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