Google to restrict ads targeted at minors2 min read . Updated: 11 Aug 2021, 10:22 PM IST
- Google is limiting what kind of advertising activities can be performed using data from kids accounts. The company said it will block ad targeting based on age, gender or interests of people under 18
NEW DELHI : After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities of those targeting children, and also make changes to its products to limit childrens’ exposure to explicit content, etc. Most of Google’s new policies will come into effect in the “coming weeks", though Google didn’t share an exact timeline for the same.
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