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Google’s user-tracking crackdown has advertisers bracing for change

4 min read 04 Mar 2021, 04:21 PM IST The Wall Street Journal

Companies that gather data on their customers will be in the best position to weather Google’s decision to rein in tracking, executives say

Google’s user-tracking crackdown has advertisers bracing for change (AFP) — Google’s user-tracking crackdown has advertisers bracing for change **(AFP)**

A move by Google to rein in tracking of web users drew mixed reviews in the ad world, with some executives expressing cautious optimism the change will be good for consumers and others worrying it will increase the tech giant’s industry stranglehold.