New Delhi: WPP-owned media agency GroupM South Asia on Friday announced a restructuring in its leadership, giving India leaders larger roles. Effective immediately, Prasanth Kumar (PK) is named chief operating officer (COO), GroupM South Asia.

In the new role, Kumar will be responsible for overall operations leading the teams across operating companies, trading and specialised units. He will continue to be based out of Mumbai. Kumar has been serving as Mindshare’s CEO, leading the agency’s rapid expansion in the India market. Prior to Mindshare, he led the GroupM Central Trading Group across South Asia, forging partnerships in digital and traditional media.

Meanwhile, Tushar Vyas is named president, growth and transformation, GroupM, South Asia. In the new role, Vyas will drive digital transformation and focus on building GroupM capabilities focusing on digital, data, analytics and content. He will continue to be based out of Mumbai. Vyas has been with GroupM as chief strategy officer. He has launched the digital media agency business unit (Interaction) for GroupM India and built an over 600 member team by expanding services in areas like content, search, programmatic buying, mobile, digital activation, social insight and digital analytics. He has over 20 years of experience in digital, media, advertising and technology.

“PK and Tushar are passionate leaders with high integrity and proven ability to envision and deliver successful outcomes in a challenging environment. As we become a more data-centric organization, there is a need to drive transformation and build future capabilities with a focus on digital, data, analytics and content. We must work across GroupM to drive organizational transformation and operational excellence. The new team structure is another step in this direction," said Sam Singh, chief executive, GroupM South Asia.

The restructuring announcement came after Lakshmi Narasimhan, chief growth officer for GroupM South Asia, decided to step down from his current role effective January 31 to pursue personal interests.

“I thank him for his contributions over the years and wish him all the best. We will miss him as we continue to build upon his hard work and passion. Lakshmi was instrumental in building our strong trading community with solid practices," Singh added.

In addition to the South Asia roles, GroupM also announced two key appointments for its media agency Mindshare. Parthasarathy Mandayam has become chief executive (CEO) of Mindshare, South Asia, effective February 1, 2019. He takes over the role from Prasanth Kumar.

To service Mindshare better, GroupM also created a new position of chief operating officer (COO) for Mindshare South Asia, which will be taken over by Amin Lakhani. He has over 20 years’ experience in various roles at Mindshare and GroupM and is currently leading client leadership at Mindshare.

In India, GroupM handles blue-chip clients such as consumer goods firm ITC, telecom firm Vodafone, retail chain Shoppers Stop, automobile giant Tata Motors, e-commerce platform Myntra, liquor company Pernod Ricard and Hero MotoCorp.

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