NEW DELHI :
Hennes and Mauritz AB, the world’s second largest fashion retailer has rolled out a new digital campaign to promote its launch on e-commerce site Myntra.
Last year, its flagship affordable clothing brand H&M crossed ₹1,100 crore in sales, three years after entering the India market.
With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra.
The campaign features young Bollywood actors such as Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal wearing various products of H&M which will be available on Myntra. The campaign is being promoted on social and digital platforms with a focus on YouTube, Instagram and Facebook.
The H&M catalogue will be available on Myntra three days before the official launch on 20 August at 8PM. Consumers will be allowed to wishlist their favourite products and buy them once the store is launched officially online.
“We see huge potential in India and look forward to making our brand available to new customers across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India," says Janne Einola, country manager, H&M India
H&M’s online store on Myntra will offer over 15,000 styles of fashion items for ladies, men, teens and children. Special fashion collections such as Ariana Grande, Thank u next, merch drop, Richard Allan X H&M & Studio AW’19 will be part of the product assortment available to customers on Myntra.
Amar Nagaram, head, Myntra Jabong, said, “Our association with H&M will allow millions of shoppers across the country access to the latest trends from one of the finest global fashion brands. As the country’s leading destination for international fashion brands, we are focused on delivering the best of fashion from across the world to the doorsteps of our discerning customers."