Honda to focus on City, Amaze, new SUV

1 min read 06 Mar 2023, 11:32 PM IST Join us

Honda Cars India aims to launch the SUV for the festival season this year, as it works to restructure its portfolio, a senior company executive said.

Honda Cars India saw sales decline 18% in February compared with the same month last year due to its product portfolio restructuring, sales data showed. (REUTERS) — Honda Cars India saw sales decline 18% in February compared with the same month last year due to its product portfolio restructuring, sales data showed. **(REUTERS)**

NEW DELHI : The local arm of Japanese automaker Honda Motor Co. is focusing on three volume pillars to defend its market share in the passenger vehicle market—the compact sedan Amaze, its flagship premium sedan City (petrol and hybrid) and its upcoming sport utility vehicle in the mid-segment.

Honda Cars India aims to launch the SUV for the festival season this year, as it works to restructure its portfolio, a senior company executive said. The company will launch one new product each year in the market, targeted at growing its share in SUVs, he said.

“We are in the process of restructuring our model line-up depending upon customer needs and also keeping in mind the stringent emission norms in India," Kunal Behl, senior vice president and director of marketing and sales at Honda Cars India told Mint. “So we have focused on that and we are meeting the emission norms now. Our diesel powertrain has been discontinued, which goes with our long term view of carbon neutrality. We will also discontinue models like Jazz and W-RV and the fourth generation of the City, so that pulled down sales numbers because these vehicles were doing a sizable share in market. But we are now focused on the new Honda City with hybrid and petrol powertrains."

Honda Cars India saw sales decline 18% in February compared with the same month last year due to its product portfolio restructuring, sales data showed.

"Exciting news! Mint is now on WhatsApp Channels 🚀 Subscribe today by clicking the link and stay updated with the latest financial insights!" Click here!

ABOUT THE AUTHOR

Alisha Sachdev

Alisha Sachdev is an assistant editor with Mint based in Delhi. She reports on the auto and mobility sector, with a special focus on emerging clean mobility technologies. She also focusses on developing multimedia properties for Mint and currently hosts the 'In A Minute' series and the Mint Primer podcast. Previously, she has worked with CNBC-TV18 and NDTV.