How companies raise prices without raising prices
Utpal Dholakia , The Wall Street Journal 5 min read 21 Nov 2021, 06:00 PM IST
SummaryCompanies hope that by making price increases hard to see, they can escape notice and avoid a customer backlash
The demand curve imposes its tyranny on every business. Raise prices and sales will begin to falter. Cut prices and customers will flock to you. It’s usually either higher sales or higher profit.