IKEA looking to open smaller stores: India CEO Peter Betzel
- Smaller stores will help customers cut down on travel time in reaching IKEA's outlets
- In the coming months, IKEA will also begin its e-commerce operations in Hyderabad, and also in other cities such as Mumbai and Delhi where it is slated to open new stores
Hyderabad: Swedish retail giant IKEA is looking to open smaller stores in major cities, so that customers can cut down travel time in reaching its outlets. Peter Betzel chief operation officer (CEO), IKEA India said that it is important to be closer to where people are living, and that the company is “planning to have more formats" including an e-commerce platform.
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