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Indian-Made Foreign Liquor manufacturer Tilaknagar Industries has announced the launch of a flavoured brandy under its flagship brand, Mansion House. The company said this is the first ‘French-style premium’ brandy to be launched.

With this move, it said it aims to expand its bouquet of premium brandy offerings to cater to the preferences of new consumers. The company plans to further increase its market share in south, east and north-east India. The brand said it will have three fruit-based flavours for this product.

The firm was established in 1933 as Maharashtra Sugar Mills. It was then engaged in the manufacture of sugar and allied products.

Its brandy, Mansion House Brandy, it said, sold approximately six million cases in FY21-22. Amit Dahanukar, chairman and MD of the firm said the category continues to lead the company’s growth. “Brandy is the second largest product segment under the IMFL category. Flavoured premium brandy is a new domain, an untapped market and therefore offers a big opportunity," he said.

ICRIER said India is one of the largest consumers of alcohol at about $52.5 billion dollars (about 3.9 trillion) in 2021 and expects it to grow by 6.8% Compounded Annual Growth Rate till 2023.

According to the company’s estimates, the premium brandy market in India is expected to grow at a robust CAGR of 10-12%.

ABOUT THE AUTHOR

Varuni Khosla

Varuni Khosla is a journalist with close to 14 years of experience in writing business news stories for mainstream newspaper companies like Mint and The Economic Times. She reports and writes on luxury and lifestyle brands, hospitality and tourism news, the business of sports, the business of advertising and marketing and alcohol brands.
Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
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