Infosys set to acquire digital agency oddity | Mint
Active Stocks
Fri Feb 23 2024 15:58:13
  1. Tata Steel share price
  2. 145.50 -0.24%
  1. State Bank Of India share price
  2. 759.40 -0.86%
  1. HDFC Bank share price
  2. 1,420.90 0.08%
  1. NTPC share price
  2. 337.70 -0.54%
  1. ITC share price
  2. 411.60 -0.65%
Business News/ Companies / News/  Infosys set to acquire digital agency oddity
BackBack

Infosys set to acquire digital agency oddity

The acquisition is expected to close during the first quarter of fiscal 2023

The strategic acquisition is expected to further strengthen Infosys’ digital experience capabilities in Germany, across Europe, and Northeast Asia. (REUTERS)Premium
The strategic acquisition is expected to further strengthen Infosys’ digital experience capabilities in Germany, across Europe, and Northeast Asia. (REUTERS)

BENGALURU :  Infosys Ltd said on Tuesday it has signed a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency, for €50 million (approx. 419 crore). The strategic acquisition is expected to strengthen Infosys’ digital experience capabilities in Germany, across Europe, and Northeast Asia.

The acquisition is expected to close during the first quarter of fiscal 2023.

With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, oddity is one of the largest independent digital agencies from Germany.

“Together with Infosys’ earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global chief marketing officers (CMOs), and businesses thrive in a digital commerce world with complementary skills and expertise," Infosys said in a statement.

As part of Infosys’ digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.

“We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation," said Ravi Kumar S, president, Infosys.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Corporate news and Updates on Live Mint. Check all the latest action on Budget 2024 here. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 22 Mar 2022, 05:18 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App