Instagram has worked with artist Tara Anand, known for the strong representation of women in her illustrations, to design this custom sticker for Indian elections.
Instagram has worked with artist Tara Anand, known for the strong representation of women in her illustrations, to design this custom sticker for Indian elections.

Instagram launches voting sticker for users in India

  • Users can now use this sticker on the Instagram stories, sharing their voting experience and excitement with friends and family
  • The sticker can be used by opening the camera, taking a proud selfie, tapping the sticker icon and selecting the sticker from the tray

New Delhi: As voting began in 91 Lok Sabha constituencies spread across 18 states, Instagram, Facebook owned photo-sharing app, said that it has launched a sticker to represent voting for people across the country.

Users can now use this sticker on the Instagram stories, sharing their voting experience and excitement with friends and family. The sticker will be available through the seven phases from 11 April to 19 May 2019.

“Across the globe, Instagram connects people with the people and things they love and are passionate about. With a community of over 1 billion users, Instagram is now also a space for positive dialogue around important civic matters and discussions around citizenship. The sticker is an easy and expressive way for our community to share that they voted with their communities," said Tara Bedi, public policy and community outreach manager, Instagram, India.

Instagram has worked with artist Tara Anand, known for the strong representation of women in her illustrations, to design this custom sticker for Indian elections.

“I wanted to play with the iconic index finger with ink because it is the universal symbol for voting in India. It is a symbol that one is part of a large and important process. I hope the sticker is a fun addition to this process for many other first time voters and everyone else as well," said Tara Anand.

The sticker can be used by opening the camera, taking a proud selfie, tapping the sticker icon and selecting the sticker from the tray. Additionally, once a user taps and clicks on the sticker, they will be directed to the National Voters Services Portal which will help voters find their respective polling locations during the different phases of elections.

Social media platforms are in overdrive ensuring transparency as well as user engagements around elections. Facebook, for instance, has also launched a feature called ‘Share You Voted’ which will provide people with polling information and enable them to announce and celebrate the fact that they have voted. It is available in 12 local languages.

Recently, Snapchat - messaging app which allows users’ to send disappearing photo and video messages – announced that it is guiding users to resources provided by the Election Commission of India. Apart from reminders, Snapchat said it has also designed a range of creative tools including filters, stickers, bitmoji, lenses, and snap map integrations especially for the election. Users can use can also use lenses and filters to express themselves on issues around the elections and share them with friends.

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