JioCinema appoints YouTube’s Ishan Chatterjee as chief business officer

  • Chatterjee brings over two decades of experience to oversee revenue growth across sports and entertainment.
  • Reliance’s media business, which includes JioCinema, generated over 10,000 crore in revenue last year, driven by rapid growth in sports content.

Lata Jha
Published4 Oct 2024, 12:11 PM IST
Chatterjee’s appointment reflects JioCinema’s commitment to deliver cutting-edge, seamless digital experiences to its rapidly expanding user base.
Chatterjee’s appointment reflects JioCinema’s commitment to deliver cutting-edge, seamless digital experiences to its rapidly expanding user base.

JioCinema, the video streaming platform owned by Mukesh Ambani's Reliance Indsutries Ltd, has appointed Ishan Chatterjee as its new chief business officer, signalling the platform’s continued push to scale up its digital offerings.

Chatterjee, who was previously managing director at YouTube India, is tasked with overseeing JioCinema’s overall monetization strategy. His appointment underscores the platform’s ambition to expand its footprint in India’s competitive streaming market, where it aims to deliver cutting-edge experiences to a fast-growing subscriber base, JioCinema said in a statement on Friday.

Read this | Content creators worry over limited options with likely JioCinema-Hotstar merger

Chatterjee brings over two decades of experience, including 13 years at Google, where he contributed to YouTube’s growth in India. He also worked at McKinsey and Hindustan Unilever, and is an alumnus of The Wharton School and St. Stephen’s College. 

At JioCinema, Chatterjee will be responsible for growing revenue streams across sports and entertainment, with a particular focus on SMBs (small and medium-sized businesses). He will report to Kiran Mani, chief executive officer, Viacom18 Media Pvt Ltd, and be a key player in JioCinema’s leadership team.

JioCinema surpassed 15 million paying subscribers, as Reliance announced at its 47th annual general meeting in August. In a bid to expand its user base, the platform introduced new subscription plans in April.

The JioCinema Premium plan, priced at 29 per month, offers ad-free content in multiple languages, including original series, movies, children's shows, and TV entertainment, accessible on any device, including connected TVs. This move directly challenges global players like Netflix, Disney+ Hotstar, and Amazon Prime Video, as well as local competitors in India’s OTT market.

Additionally, JioCinema provides a family plan for 89 per month, allowing streaming on up to four devices simultaneously. Last year, the platform launched a 999 annual plan, offering ad-free Hollywood content alongside ad-supported local-language programming and sports, further cementing its place in the competitive OTT landscape.

Also read | OTT platforms seek revenue boost by streaming paid content for free on YouTube

Reliance’s media division, which includes JioCinema, contributed over 10,000 crore ($1.2 billion) in revenue last year, marking a 49% jump. Viacom18, its entertainment arm, posted 62% growth, driven largely by its sports content, positioning the company as a key player in India’s OTT space.

 

Catch all the Business News , Corporate news , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.

MoreLess
First Published:4 Oct 2024, 12:11 PM IST
Business NewsCompaniesNewsJioCinema appoints YouTube’s Ishan Chatterjee as chief business officer

Get Instant Loan up to ₹10 Lakh!

  • Employment Type

    Most Active Stocks

    Tata Steel share price

    152.45
    03:29 PM | 5 NOV 2024
    5.5 (3.74%)

    Bharat Electronics share price

    285.35
    03:29 PM | 5 NOV 2024
    1.3 (0.46%)

    Bank Of Baroda share price

    257.95
    03:29 PM | 5 NOV 2024
    5.2 (2.06%)

    State Bank Of India share price

    848.00
    03:29 PM | 5 NOV 2024
    18.15 (2.19%)
    More Active Stocks

    Market Snapshot

    • Top Gainers
    • Top Losers
    • 52 Week High

    Deepak Fertilisers & Petrochemicals Corporation share price

    1,318.15
    03:22 PM | 5 NOV 2024
    41.45 (3.25%)

    National Aluminium Company share price

    234.70
    03:21 PM | 5 NOV 2024
    3.9 (1.69%)

    Gillette India share price

    10,559.40
    03:22 PM | 5 NOV 2024
    156.45 (1.5%)

    Suven Pharmaceuticals share price

    1,332.20
    03:22 PM | 5 NOV 2024
    12.55 (0.95%)
    More from 52 Week High

    Rainbow Childrens Medicare share price

    1,547.00
    03:22 PM | 5 NOV 2024
    -83.7 (-5.13%)

    PB Fintech share price

    1,625.00
    03:22 PM | 5 NOV 2024
    -87.75 (-5.12%)

    Torrent Power share price

    1,712.90
    03:21 PM | 5 NOV 2024
    -83.85 (-4.67%)

    Tube Investments Of India share price

    4,181.00
    03:21 PM | 5 NOV 2024
    -179.1 (-4.11%)
    More from Top Losers

    HFCL share price

    127.90
    03:22 PM | 5 NOV 2024
    8.55 (7.16%)

    Adani Energy Solutions share price

    1,018.65
    03:22 PM | 5 NOV 2024
    53.25 (5.52%)

    Jindal Saw share price

    326.10
    03:22 PM | 5 NOV 2024
    16.15 (5.21%)

    Oil India share price

    495.85
    03:22 PM | 5 NOV 2024
    23.4 (4.95%)
    More from Top Gainers

    Recommended For You

      More Recommendations

      Gold Prices

      • 24K
      • 22K
      Bangalore
      80,255.00-160.00
      Chennai
      80,261.00-160.00
      Delhi
      80,413.00-160.00
      Kolkata
      80,265.00-160.00

      Fuel Price

      • Petrol
      • Diesel
      Bangalore
      102.92/L0.00
      Chennai
      100.80/L-0.23
      Kolkata
      104.95/L0.00
      New Delhi
      94.77/L0.00

      Popular in Companies

        HomeMarketsloanPremiumMint Shorts