Chiki Sarkar, founder of Juggernaut Books
Chiki Sarkar, founder of Juggernaut Books

Juggernaut inks distribution deal with HarperCollins

  • Juggernaut had earlier partnered with French publisher Hachette India
  • Beginning this month, HarperCollins will manage sales and distribution for the print publishing program of Juggernaut Books

New Delhi: Independent publishing house Juggernaut Books has inked a distribution deal with publishing company HarperCollins India. New Delhi-based Juggernaut had earlier partnered with French publisher Hachette India.

“Juggernaut is one of India’s most exciting independent publishers and publish a fantastic mix of bestsellers and award winners. HarperCollins is India’s second largest and India’s fastest growing publishing house with proven strengths in sales, distribution and unparalleled trade relationships. This new strategic move will provide Juggernaut Books and their authors a much wider reach and visibility across the Indian subcontinent and beyond," a press release from Juggernaut said.

Chiki Sarkar, founder and publisher of Juggernaut Books, confirmed that this was a distribution deal and denied Juggernaut being acquired by HarperCollins.

“We are delighted to be working with HarperCollins and the dynamic Ananth Padmanabhan and his brilliant team," her official statement said.

Founded by Durga Raghunath and Chiki Sarkar in September 2015, Juggernaut has published books like Jasmine Days by Benyamin, I am a Troll: Inside the Secret World of the BJP's Digital Army by Swati Chaturvedi and The Legend of Lakshmi Prasad by Twinkle Khanna.

Starting with digital books distributed via its website and mobile apps, it turned to physical books later.

According to a 2016 India Book Market Report by data measurement company Nielsen, along with the Association of Publishers in India and the Federation of Indian Publishers, the print book market in India, including imports, is valued at $3.9 billion ( 26,000 crore). Its compounded annual growth was 20.4% between 2011–12 and 2014–15.

“Beginning this month, HarperCollins will manage sales and distribution for the print publishing program of Juggernaut Books in the Indian subcontinent. One of HarperCollins’ core strategies is to offer publishing services - including sales, marketing and distribution to other publishing companies under a representation model. India is one of the fastest growing and dynamic book markets in the world, not without its challenges, and such an arrangement enhances the go-to-market strategy for independent publishers offering both scalability and wider reach," said Ananth Padmanabhan, chief executive officer of HarperCollins India.

He confirmed this is not an acquisition of the Juggernaut business, declining to disclose financial arrangements.

Close