Indian film production giant Dharma Productions, owned by Karan Johar and Adar Poonawalla, on 16 December, acquired Cornerstone's stake in Dharma Cornerstone Agency (DCA), a talent management firm, according to an official release.
The company announced that DCA's next growth opportunity is to expand the firm under a new name, Dharma Collab Artists Agency (DCAA), which aims to represent and build talent across film, music, sports, digital media, and live entertainment sectors.
According to the official statement, Uday Singh Gauri will continue to serve as the Chief Executive Officer of the new entity, while Rajeev Masand will remain as the Chief Operating Officer.
Uday Singh Gauri will focus on building new verticals, unlocking cross-platform opportunities, and shaping the agency into a long-term home for culturally influential talent for DCAA.
What does Dharma say?
Dharma Productions said the acquisition of the stake from Cornerstone is an effort to create a structured platform that supports artists across various domains, as the company aims to deepen its role in India's creative economy.
“Talent has always shaped Dharma’s identity, influencing both our creative choices and how we build for the future. With DCAA, we are creating a structured platform that supports artists across disciplines. This is a deliberate and long-term step toward deepening our role in the creative economy,” said Dharma Productions CEO Apoorva Mehta.
Through this new entity, Dharma Productions will support artists not just in the cinema sector but also across other spaces where there is creativity, influence and opportunity intersect, according to the announcement.
Who does DCAA represent?
Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, Rasha Thadani, Aditya Roy Kapur, Harshvardhan Rane, Lakshya, Rohit Saraf, Neeti Mohan, Jonita Gandhi, Orry, Sumukhi Suresh, Anahita Shroff, Kareema Barry, and Erika Packard are among artists who are represented by DCAA across sectors, including film, music, and digital culture.
“With DCAA, we’re building a platform that reflects the way artists work, express, and grow today. Representation now goes far beyond negotiation and visibility. It requires cultural understanding, business instinct, and the ability to move with — and ahead of — the industry,” said Uday Singh Gauri.
The executive also focused on developing long-term careers across multiple formats in an effort to create meaningful pathways between talent and opportunity.
