One of the new entrants in the Indian market, Kia Motors India Ltd, has become a leader in the mid-size sports utility vehicle segment in November, just three months after launching its first product, Seltos. During the month, the South Korean vehicle manufacturer dispatched 14005 units of Seltos.
According to a press release issued by company, wholesales of Seltos is almost double that of the nearest competitor.
In the Last three months, Kia Motors has received 86840 bookings and has delivered more than 40000 units till date. In the festive month of October, wholesales of Seltos stood at 12854 units.
On the back of robust sales in September and October, Kia has become the fourth largest vehicle manufacturer in India, leaving behind competitors like Tata Motors Ltd, Nissan Motor Pvt Ltd, Honda Cars India Ltd and Ford India Pvt Ltd.
Manohar Bhat, vice-president and head of sales and marketing, Kia Motors India, the company is ecstatic to witness the tremendous responses for Seltos which is now leading the utility vehicle segment. The 100 day-journey of Kia Seltos has been nothing short of a delightful ride.
“This is a true testament to positive growth and the trust that the consumers have shown for us. We will continue to grow and surprise the country with Seltos and our upcoming products," added Bhat.
Kia has already started manufacturing in the second shift, in its Anantapur based manufacturing plant to accommodate the overwhelming demand for Seltos. It is also expanding its network to more than 300 touch points by the end of the current fiscal year.
“The company is closely observing the Indian market and has recognised areas like northeast, northern part of Telangana, Karnataka, western Rajasthan, etc. for the said expansion," the spokesperson added in the press release.