Lodestar UM wins Zomato’s ₹150 crore media mandate

New Delhi: Lodestar UM, the media agency owned by IPG Mediabrands, on Friday announced that it has won the media mandate of online restaurant reviews and food delivery platform Zomato following a multi-agency pitch. According to industry estimates, the size of the account is around ₹150 crore.

“We are delighted to partner with Lodestar UM and look forward to working with them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insights will help us deliver our brand message and drive our business forward,” said Sandeep Anand, chief marketing officer, online ordering, Zomato.

Lodestar UM will manage the integrated media mandate for Zomato, including strategy, planning and buying. The account will be handled out of the Gurugram office led by Hema Malik, chief operating officer (COO), Lodestar UM.

Talking about the win, Malik said, “I am really excited and my personal love for food also makes this victory special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”

Founded in 2008, Zomato is a restaurant reviews, discovery, delivery and dining-out transactions platform providing information on over 1.4 million restaurants in 24 countries. It serves more than 65 million users every month.