LT Foods looks to expand into packaged snacking biz1 min read . Updated: 08 Jan 2020, 11:44 PM IST
- LT Foods to roll out its rice snacking brand Kari Kari nationally
- The company will launch a ₹20 price point for the snack
NEW DELHI : LT Foods Ltd on Wednesday said it plans to move beyond selling packaged rice in India to launch more branded foods and snacks that will see the maker of Daawat and Heritage rice introduce savoury snacks, sauces, rice meals and cookies.
As part of its plans, the company said that it will roll out its rice snacking brand Kari Kari nationally. The snack is manufactured in India through a joint venture with Japan’s Kameda Seika which sells rice-based snacks.
LT Foods set up a JV, Daawat-Kameda India Pvt. Ltd, in 2017 to enter India’s snacking market; it subsequently started test-marketing Kari Kari in India in the same year.
The brand is now set to expand its reach. In the first phase, it will be available in the top metros, sold largely in modern trade stores, before the company expands the rice and peanut snack to over 40 cities and general trade stores.
The company will subsequently launch a ₹20 price point for the snack.
“As an organization, we started this journey a few years ago where we are looking at rice value added products, we have launched Daawat sauté sauces in the Indian market four months ago—under LT Foods, as LT foods we are getting in to other rice products as well," Ritesh Arora, head-India and far East, LT Foods Ltd said in an interview.
Arora added that the company has more products in the pipeline that include ready-to-heat rice meals (under Daawat brand), and other sweet snacks under the Kari Kari brand.