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Luxottica Group launches eyewear brand Arnette in India

Arnette will introduce bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppersPremium
Arnette will introduce bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers

In 2019, Arnette launched its first sustainable collection made with bio-nylon, and by 2021, around 70% of its collection is eco-friendly, using both bio-nylon and bio-acetate material. The brand claimed that all its products come with packaging made from recycled plastic

NEW DELHI : Arnette, a Luxottica group brand

The local arm of Italy's premium and luxury eyewear company Luxottica on Wednesday announced that it is launching street style eyewear brand Arnette in India. Popular among global music icons such as Billie Eilish and Justin Beiber, the brand positions itself as a sustainable eyewear provider. It is targeted at young millennials and Gen Z customers who care about investing in brands that are environment-friendly.

In 2019, Arnette launched its first sustainable collection made with bio-nylon, and by 2021, around 70% of its collection is eco-friendly, using both bio-nylon and bio-acetate material. The brand claimed that all its products come with packaging made from recycled plastic.

Suvashish Banerjee, brand manager, Luxottica Group, India and South-Asia said that pandemic has reinforced the willingness of consumers to buy from brands that are honest with them.

"Arnette, which is popular for its distinctive shapes and colours, echoes an easy-on-earth attitude. We have introduced the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. We believe the brand will resonate well with today’s young consumers and Gen Z that will represent a major share of the Indian audience," he added.

Arnette will be targeted at metros and tier-1 cities first and then gradually will be promoted across smaller cities and towns. Luxottica Group said that the brand will be promoted through digital campaigns across social media platforms, on-ground activations and in-store promotions.

With a starting price of 3, 690, Arnette will be initially retailed across e-commerce platforms such as Amazon, Flipkart and Tata CLiQ Luxury, as well as retail stores in Delhi - NCR and Gujarat. The company is looking to take the brand to approximately 500 partner retail stores by the end of 2021. It will also be sold soon on Tata CLiQ, AJIO, Nykaa, Nykaa Fashion and Myntra.

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