Marketers bet NFTs can be more than just publicity stunts
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4 min read . Updated: 07 Nov 2021, 08:36 PM IST - Brands are using nonfungible tokens to explore new strategies and engage new audiences
Premium 4 min read . Updated: 07 Nov 2021, 08:36 PM IST State Farm Mutual Automobile Insurance Co. rolled out an augmented-reality treasure hunt last week targeting football fans, the latest company to use nonfungible tokens as a way to reach potential customers with a new medium.
