Deepika Warrier, CMO at Diageo India, said that marketing needs to be a big revenue engine and a growth engine of the organization
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NEW DELHI : After a mid-life crisis in the 2010s, marketing is now in its golden age. The CMOs or chief marketing officers need to be chief growth officers who can anticipate consumer need, drive brand consideration and convert that into revenue. These were some of the observations made by Deepika Warrier, CMO at liquor firm Diageo India.
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