NEW DELHI: With a focus on delivery, McDonald’s India – North and East has partnered with online food delivery platform Swiggy. The partnership with the delivery app will allow McDonald’s to reach out to new customers, offering additional growth potential for its business. The service will be available through more than 125 McDonald’s restaurants in North and East India, the company said in a statement.
McDonald’s restaurants in North and East India are operated by Connaught Plaza Restaurants Pvt. Ltd.
“We are excited to be available for customers on Swiggy and are committed to deliver a great experience every time they order from us," Robert Hunghanfoo, head, Connaught Plaza Restaurants Pvt. Ltd said in a statement.
Delivery is one of the key growth drivers for McDonald’s, not only in India, but also globally.
“Delivery provides us a way to both attract new customers and regain customers who have not ordered from us for a while. It also enables us to service and win over those customers who are seeking convenience in this increasingly fast paced world," Hunghanfoo added.
Through this collaboration, the American fast food company is looking to offer increased accessibility and availability of McDelivery, its online food delivery service to customers in North and East India.
“We know our consumers love the convenience of getting their favorite dishes right at their doorstep. Through this partnership, we look forward to delighting our consumers in the North and East of India who can now order their McDonald’s menu favourites seamlessly through Swiggy," Srivats TS, vice-president, marketing at Swiggy, said in a statement.