Business News/ Companies / News/  Meta launches paid ‘blue tick’ for Instagram, Facebook - Know prices and more

Facebook and Instagram's parent company Meta has launched a new paid ‘blue tick’ verification system for users. The service - known as Meta Verified - will be rolled out in Australia and New Zealand this week. The subscription bundle for Instagram and Facebook also includes extra protection against impersonation.

The development comes mere weeks after a similar verification service was launched by Elon Musk-led Twitter. Paid users can get their profile verified on Instagram and Facebook by using a government identity card.

The announcement was made on Sunday by Mark Zuckerberg via his newly launched broadcast channel.

What are verification badges?

According to the description given on its social media platforms, verified badges on Facebook and Instagram appear next to the Page or account's name, as well as in search.

“This shows that we have confirmed that an account is the authentic presence of the creator, public figure, celebrity or global brand it represents and helps people more easily find the accounts they wish to follow. Our verification team vets all requests thoroughly and bases their review on a number of inputs to determine whether an account is eligible to be verified," the platform explains.

What is the price for a Meta Verified blue tick?

According to a Reuters report, Meta Verified will have a starting price of $11.99 per month on the web and $14.99 a month on Apple's iOS system. 

While prices for India have not yet been announced, a direct conversion would make this somewhat more expensive than Twitter's service. The social media platform has priced Twitter Blue at 650 for web and 900 per month for mobile app users.

When will it become available in India?

Meta has not yet announced when the scheme may be rolled out in India. However, the update shared by Zuckerberg indicates that the initiative will be extended to other countries in the coming weeks.  

What is the eligibility requirement?

According to reports, those seeking a Meta Verified profile must be above 18 years of age, with a complete profile and a lead image that shows the user's face. They must also meet minimum activity requirements and validate the account with government-issued ID. The scheme is not available for business profiles. 

Those looking to change their account username, profile name and photo or date of birth will have to go through the subscription and verification process again.


Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Updated: 19 Feb 2023, 10:13 PM IST
Next Story
Recommended For You
Get alerts on WhatsApp
Set Preferences My Reads Watchlist Feedback Redeem a Gift Card Logout