M&M hits top gear in battle for SUV crown9 min read 20 Dec 2022, 10:25 PM IST
The automaker was outflanked in the SUV market. Now, it has caught up with rivals Tata Motors and Maruti Suzuki.
On 7 August in 2018, Anand Mahindra, the chairman of Mahindra Group, faced a volley of questions from concerned shareholders at the conglomerate’s 72nd annual general meeting in Mumbai. Its businesses span 23 industries but the flagship company, Mahindra and Mahindra Ltd (M&M), was in the middle of a bumpy ride—its market share in sports utility vehicles (SUV) was on the slide.
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