Now, Netflix to test cheaper, mobile-only plan in other markets
The cheaper subscription plan is part of Netflix’s strategy to reach out to non-English speaking audiences
The ₹199 plan was Netflix’s first mobile-specific option anywhere in the world
New Delhi: Netflix’s mass outreach experiment seems to be working in India. The American streaming giant, which introduced a mobile-only subscription plan in the country at ₹199 a month this July, says it’s been getting good results from the new offering.