Mogae Media acquires advertising agency Rediffusion2 min read 03 May 2021, 10:27 AM IST
As part of an agreement, Mogae Media has also bought three other brands—Everest Advertising, Rediff Health and Rediff Direct
Mumbai-based integrated communications and marketing agency Mogae Media has acquired 48-year-old home-grown advertising agency Rediffusion India. As part of the agreement, four agency brands—Rediffusion, Everest Advertising, Rediff Health and Rediff Direct—are being bought by Mogae Media, which is owned by advertising veteran and former Rediffusion employee Sandeep Goyal. Rediffusion was founded by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan in 1973. Khan exited Rediffusion to start his own agency, Enterprise, in 1983.
Select your Category