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Business News/ Companies / News/  Neeraj Chopra invests in regional OTT app Stage
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Neeraj Chopra invests in regional OTT app Stage

Stage has over 6 million installs and over 550,000 paying subscribers so far.

Olympic champion Neeraj Chopra and Stage officials.Premium
Olympic champion Neeraj Chopra and Stage officials.

Olympic champion Neeraj Chopra has invested in regional language OTT platform Stage. 

The company described the platform as the representation of a shared commitment to safeguarding and amplifying India’s diverse and rich cultural heritage inherent in regional dialects.

“Cultural preservation and pride in where we come from are woven into the fabric of our identity. My investment in Stage represents more than just a desire to rekindle the flames of our diverse regional dialects," Chopra said at the event to announce the collaboration. "We will embark on a journey together to reawaken dormant languages and empower every voice, ensuring that our cultural heritage thrives in its true form through this platform," he added.

Stage said it has over 6 million installs and over 550,000 paying subscribers so far.

“We believe in the compelling force of storytelling and the unifying potential of regional content. Neeraj Chopra’s involvement adds an impactful and relevant dimension to our mission," said Vinay Singhal, CEO, and co-founder of Stage said in a statement.

With subscriptions plateauing and large, foreign OTT platforms controlling budgets, smaller streaming services that focus on specific regional languages or a certain genre may be at an advantage, thanks to their smaller scale. 

Platforms like aha video, Planet Marathi, OM TV and others say they haven’t had to cut budgets since they started cautiously and have benefited from catering to region-specific audiences. Their hyperlocal content and slow start have given them time to evaluate the market. They believe catering to a specific niche has its own advantages. Many are looking to scale up and seek funding.

In a way, smaller players do not compete with international giants when it comes to content offerings. To battle rising prices and competition, they need to adopt tiered pricing models, offering different subscription plans with varying levels of content access and features.

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ABOUT THE AUTHOR
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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Published: 27 Nov 2023, 12:26 PM IST
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