Nestle says Kitkat wrappers with Lord Jagannath pics ’already withdrawn’

Nestle India, the Indian subsidiary of the Swiss multinational FMCG giant Nestle, had to face on social media the wrath of consumers, who accused the company of hurting religious sentiments

PTI
Published20 Jan 2022, 09:48 PM IST
The company expressed regret and said that as a pre-emptive action, it withdrew those packs from the market last year
The company expressed regret and said that as a pre-emptive action, it withdrew those packs from the market last year(Bloomberg)

Facing flak on social media, Nestle India on Thursday said it has "already withdrawn" from the market packs of its popular chocolate brand Kitkat which depicted images of Lord Jagannath, Balabhadra and Mata Subhadra on wrappers, and also expressed regret over the incident.

Nestle India, the Indian subsidiary of the Swiss multinational FMCG giant Nestle, had to face on social media the wrath of consumers, who accused the company of hurting religious sentiments by using the sacred images on Kitkat wrappers.

The company expressed regret and said that as a pre-emptive action, it withdrew those packs from the market last year.

"We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone's sentiment. We had already withdrawn these packs from the market last year. We thank you for your understanding and support," said a Nestle spokesperson.

According to the company, these were travel packs meant to celebrate beautiful local destinations. Nestle, which owns brands such as Maggi, Nescafe, Milkmaid, Munch and Milkibar, said it wanted to celebrate the culture of Odisha with designs on packs representing 'Pattachitra'.

"Last year, we wanted to celebrate the culture of Odisha with designs on packs representing 'Pattachitra', an art form uniquely identifiable by its vivid imagery. We wanted to encourage people to know about the art and its artisans. Our past campaigns have also shown that consumers like to collect and keep such beautiful designs,” it said.

Pattachitra is an ancient Odisha-based artworks of cloth-based scroll painting. This artform is known for its intricate details as well as mythological narratives and folktales inscribed in it.

It was originally created for ritual use and as souvenirs for pilgrims to Puri, as well as other temples in Odisha.

Nestle India has nine production facilities with a turnover of 13,350 crore in 2021.

Last year in April, Nestle India had also apologised for wrongly depicting Manipur's Keibul Lamjao National Park to be located in Meghalaya on the packaging of its KitKat chocolate after objection by authorities from the state government.

The packaging of the particular batch of the KitKat travel break chocolate had also displayed a picture of a Red Panda, a species which is not found at the Keibul Lamjao National Park. 

Catch all the Business News , Corporate news , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.

MoreLess
First Published:20 Jan 2022, 09:48 PM IST
Business NewsCompaniesNewsNestle says Kitkat wrappers with Lord Jagannath pics ’already withdrawn’

Get Instant Loan up to ₹10 Lakh!

  • Employment Type

    Most Active Stocks

    Tata Steel share price

    147.55
    03:59 PM | 8 NOV 2024
    -3.35 (-2.22%)

    Tata Motors share price

    805.70
    03:58 PM | 8 NOV 2024
    -14.1 (-1.72%)

    Indian Hotels Company share price

    733.05
    03:51 PM | 8 NOV 2024
    49.45 (7.23%)

    Ashok Leyland share price

    222.00
    03:59 PM | 8 NOV 2024
    6.2 (2.87%)
    More Active Stocks

    Market Snapshot

    • Top Gainers
    • Top Losers
    • 52 Week High

    Aarti Industries share price

    474.75
    03:59 PM | 8 NOV 2024
    -40.3 (-7.82%)

    Signatureglobal India share price

    1,274.45
    03:29 PM | 8 NOV 2024
    -107.95 (-7.81%)

    Great Eastern Shipping Company share price

    1,200.50
    03:29 PM | 8 NOV 2024
    -90.45 (-7.01%)

    GMM Pfaudler share price

    1,282.90
    03:29 PM | 8 NOV 2024
    -92 (-6.69%)
    More from Top Losers

    Indian Hotels Company share price

    733.05
    03:51 PM | 8 NOV 2024
    49.45 (7.23%)

    Vijaya Diagnostic Centre share price

    1,098.90
    03:29 PM | 8 NOV 2024
    71.45 (6.95%)

    Motilal Oswal Financial Services share price

    996.05
    03:59 PM | 8 NOV 2024
    61.85 (6.62%)

    One 97 Communications share price

    848.15
    03:58 PM | 8 NOV 2024
    52.35 (6.58%)
    More from Top Gainers

    Recommended For You

      More Recommendations

      Gold Prices

      • 24K
      • 22K
      Bangalore
      79,375.00-110.00
      Chennai
      79,381.00-110.00
      Delhi
      79,533.00-110.00
      Kolkata
      79,385.00-110.00

      Fuel Price

      • Petrol
      • Diesel
      Bangalore
      102.92/L0.00
      Chennai
      100.80/L0.00
      Kolkata
      104.95/L0.00
      New Delhi
      94.77/L0.00

      Popular in Companies

        HomeMarketsloanPremiumMint Shorts