New Delhi: Micro blogging platform Twitter on Monday announced that it has appointed Manish Maheshwari as new managing director for the India market effective 29 April. He will be responsible for driving an integrated business strategy to accelerate the social media platform’s audience and revenue growth in the country, overseeing teams in Delhi, Mumbai and Bengaluru.

Based in Delhi, Maheshwari will report to Maya Hari, vice-president and managing director - Asia Pacific, Twitter.

“India is one of our fastest growing audience markets for Twitter in the world and our purpose is to serve the public conversation in India. We are thrilled to have Manish join us at this important time to take our Indian business to the next level. He has a successful track record of building strong digital businesses and leading teams in India, extensive experience working at the intersection of media and technology sectors, and a deep understanding of Indian consumer trends over the past 20 years. Under his leadership, we will continue to invest in India to empower all elements of Indian society to have a public voice to be heard through Twitter," said Hari in a statement.

Maheshwari takes over from Balaji Krish, who has been leading the Twitter India team in the interim for the past few months. He will be returning to our global headquarters in San Francisco to resume his role as global head of revenue strategy and operations at Twitter. Krish took over the interim role after Twitter’s former country director for India, Taranjeet Singh, resigned in September last year, 16 months after he was promoted to the position.

Manish Maheshwari, Managing Director, Twitter India said, “The future of India is digital-first and full of possibilities with the world’s largest youth population and soon, the world’s largest workforce. I’ve been a Twitter user for more than 10 years now and I’m excited to lead Twitter India now to greater heights in the country.

With premium Indian content on the rise in multiple regions across the country, I believe we are scratching the surface of what’s possible with Twitter in India. With our amazing teams across India, I’m bullish about the overall impact that Twitter India can create in the country and the influence of India on our global platform."

Before joining Twitter, Maheshwari was the chief executive of the media firm Network18 Digital. Prior to which, he held various positions at Flipkart, txtWeb, Intuit, McKinsey and P&G. Manish holds an MBA with honours from the Wharton School of the University of Pennsylvania.

With a user base of around 35 million, Twitter has been in the eye of the storm over several issues including alleged political bias, hate speech, fake news, fake profiles and the bots menace. In a run up to the 2019 general elections, it has been summoned by parliamentary committee on information technology over complaints of bias against right-wing voices on the micro blogging platform in the past few months.