NEW DELHI : WPP-owned Ogilvy Group on Thursday announced that it has elevated Kapil Arora as co-chairman and chief executive of its creative agency 82.5 India effective 1 August. He is currently serving as president of Ogilvy North. He will partner chairman and chief creative officer, 82.5 Communications, Sumanto Chattopadhyay in leading and growing the agency business in India.

In January, the group rebranded its creative agency Soho Square as 82.5 Communications India.

Arora takes over the role from VS Srikanth, the current CEO of the agency, who will move on by the end of September this year. Srikanth has spent over 15 years with the WPP Group, working across Ogilvy offices in Chennai, Bengaluru and Mumbai. He set up his own agency, Temple and then came back into the WPP fold to run Bates India and launch 82.5 India. He will move on to set up a new venture in the Indian tourism sector.

“82.5 is now a strong, independent WPP agency in its own right, with great talent and even greater aspirations. Kapil will bring new energy to 82.5 Communications in India, and will partner Sumanto to take it to new heights," said Piyush Pandey, chief creative officer, Worldwide and executive chairman, India, said the Ogilvy Group in a statement.

Kapil Arora has been with Ogilvy since September 2000. He has worked across Ogilvy offices in Bengaluru, Mumbai and Delhi, managing a range of clients and brands, from Unilever, Hutch and Titan in Bengaluru to leading the Vodafone national integrated team in Mumbai. Over the last six years, he has played a leadership role at Ogilvy Delhi, growing the office and working on brands such as Pernod Ricard, KFC, Sprite, Voltas, BMW and the BJP, among others.

“After having built the Ogilvy offering across Bengaluru, Mumbai and Delhi over the last 18 years, I’ve felt a strong urge for a new challenge from within the WPP group. 82.5 Communications is just that. So, when I was offered the opportunity to partner Sumanto in leading 82.5, it was an obvious decision. We have an enviable set of clients and some incredible talent on board already. My mandate would be to help mould that into a relevant, winning offering that would add disproportionate value to clients," said Arora.

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