Indian ride-hailing company Ola launched its services in London, with over 25,000 drivers registered on its platform. London will be Ola’s 28th city following its expansion across other British cities such as Birmingham, Bristol and Liverpool. The platform is fully operational with three categories: Comfort, Comfort XL and Exec ride classes. The Bengaluru-headquartered company said its focus would be on drivers, safety and a collaborative approach with local authorities and regulators. The company will maintain its differentiated focus on drivers, safety and a collaborative approach with local authorities and regulators.
"We are thrilled to now be live in London. This is a major milestone for our business and represents the next step in our ambitions to connect people in cities throughout the country," said Simon Smith, Head of Ola International.
"We are proud of the progress Ola has made in the UK and we look forward to building on our success by offering a differentiated service to Londoners, focused on quality, safety and reliability," he said.
Ola has teamed up with DriveTech (Part of the AA), Mercer and Pearson in groundbreaking initiatives to ensure that Ola riders in London will benefit from the highest standard of driving skills, and driver customer service and communication.
In addition, every Ola driver in London has passed the Versant spoken English test, from education experts Pearson plc, ensuring a high level of communication in English.
They have also successfully completed Ola’s Customer Service Test, developed with global selection experts Mercer, ensuring they have the skills and mindset to deliver a great experience to their passengers.
London drivers joining the platform will benefit from six weeks of zero commission and market-leading commission rates thereafter, so they can keep more of their earnings. Ola’s commission commitment ensures drivers always receive the best commission rate in each market.
Ola will continue its collaborative approach with Transport for London and local authorities, as well as its clear focus on safety, drawing on industry-leading and global best practices.
Ola is raising the standards of safety in the UK ride-hailing industry and bringing global best practice to the market. In a number of pioneering moves for the UK, Ola is launching its flagship global safety feature, ‘Guardian’, which uses AI and machine learning to automatically detect irregular vehicle activity, a ‘Start Code’ feature to ensure customers and drivers are correctly matched, 24/7 voice support for riders and drivers, and a cap of six penalty points for drivers on its platform.
To celebrate the launch, Ola’s passengers will benefit from up to pound 25 worth of ride vouchers for signing up in the first week after launch.
Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build mobility for a billion people.