New Delhi: Chinese smartphone maker Oppo on Thursday announced that it has extended partnership with the International Cricket Council (ICC) for another four years, up-till September 2023. As per the agreement, Oppo will continue to remain the official mobile handset and headset partner of ICC and all its associated events including the ICC Under 19 Cricket World Cup 2020 in South Africa and both men’s and women’s T20 World Cups in Australia next year.
The brand first signed the deal with ICC in December 2015 for a four-year period which started from 2016 until 2020.
Sumit Walia, vice-president, product and marketing, Oppo India said, “As a consumer-focused brand, Oppo's youthful ethos and obsession with quality fall in perfect confluence with the game of cricket and its players who go through rigorous regimes to deliver on the trust laid on them by fans across the globe. As Oppo expands its global footprint, India continues to be a key strategic growth market for the brand. ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connect with consumers across India."
Oppo said that it will continue to engage with the sport and leverage all cricket tournaments hosted by the ICC through a 360-degree marketing strategy.
“We are delighted to have Oppo on board as a global partner of the ICC and our events for another year. As a sport, we pride ourselves on our digital-first approach and that makes OPPO with their innovative approach to technology such a natural partner," said ICC chief executive Manu Sawhney.
Oppo has been bullish on leveraging cricket to build its brand presence in the India market. In March 2017, it paid ₹1,079 crore, almost double the Board of Control for Cricket in India’s (BCCI’s) reserve price of ₹538 crore to bag the Indian cricket team sponsorship. However, in July this year Bengaluru-based education and learning app Byju's, which is owned by Think and Learn Private Limited, has replaced Oppo India as the official Team India sponsor. The deal period will begin from 5 September, 2019 until 31 March, 2022.