Our secret sauce comes from customers: Nayar5 min read . Updated: 10 Nov 2022, 06:32 AM IST
- The Nykaa founder says the company has utilized customer feedback to make its decisions
BENGALURU : Beauty retailer Nykaa gets most research ideas for launching new products and categories from customers, and has benefited from its early adoption of social media, Falguni Nayar, founder and chief executive, said.
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