PivotRoots makes two major appointments to strengthen management

Digital marketing agency PivotRoots has appointed Ashok Shinde and Alifiya Naik to strengthen the management of the company.

Ashok Shinde, who was the senior director of digital marketing at Shaadi.com, has been appointed to lead performance solution team of the company as Vice President. On the other hand, Alifiya Naik will be the User Experience Director and would help to build the UI/UX lab. Previously, Alifiya led the UX division at Indigo Consulting and has over 12 years of experience in UX/UI.

“We are super excited to have them join our family and help us boost our capabilities in building better products & solutions for our clients,” said Shibu Shivanandan, founder and managing director of PivotRoots. “With a growing roster of eminent clients like Amazon Prime Video, Disney, ICICI Bank, Swiggy, Grofers and many more, this is the perfect time to rope in senior talent to support the thriving nature of our organization,” Shivanandan said.

Earlier last year, the agency had appointed Jinit Singh and Sachin Khairnar as Associate Media Director and Technology Leader, respectively.