Active Stocks
Fri Apr 12 2024 15:57:45
  1. Tata Steel share price
  2. 163.50 -1.00%
  1. NTPC share price
  2. 362.00 -0.32%
  1. ITC share price
  2. 430.10 -1.56%
  1. HDFC Bank share price
  2. 1,518.90 -1.10%
  1. State Bank Of India share price
  2. 766.75 -1.57%
Business News/ Companies / News/  PVR ties up with India Accelerator to mentor M&E startups
BackBack

PVR ties up with India Accelerator to mentor M&E startups

The partnership is looking for startups working in the field of cinema or movie theatre-based gaming, events, classrooms, conference booking, planning, scheduling and delivering movie-based short videos and quizzes, among others

Startups have flagged their grievances regarding angel tax provision, which they considered was not friendly to them. Photo: iStockphotoPremium
Startups have flagged their grievances regarding angel tax provision, which they considered was not friendly to them. Photo: iStockphoto

NEW DELHI: Multiplex chain operator PVR Cinemas has tied up with business accelerator firm India Accelerator (IA) to mentor startups working in the media and entertainment space. As part of the partnership, both will jointly offer a sixteen-week long accelerator programme to a cohort of five to seven seed stage startups to cover areas such as ticket booking and movie viewing, along with supporting them with funding.

Selected startups will get access to PVR-IA’s technological and business infrastructure, mentoring, and network-building opportunities, culminating in a demo day attended by corporates, VCs, mentors and other partners, as well as external investors.

“There are lots of unidentified and unexplored gaps in the movie watching experience right from selecting the right show and ticket booking to watching the film and coming back. This is where innovative start-ups can bring changes by increasing efficiency in existing operations," Ashish Bhatia, founder and managing director, India Accelerator said in a statement.

The partnership is looking for startups working in the field of cinema or movie theatre-based gaming, events, classrooms, conference booking, planning, scheduling and delivering movie-based short videos and quizzes, gaming platforms to build engagement with actors, fans and communities, cinema-based shopping, in-video advertising and customer analytics, among others.

“Businesses need to pivot in these changing times. It’s more so for the media and entertainment sector. PVR, through the accelerator program, is in search of ideas or technologies which can improve and revolutionize the movie going experience, making it unique and friction-less," Kamal Gianchandani, chief strategy officer, PVR, said in a statement. “We need to add value to our capacity building along with optimizing our resources in these challenging times. Given the track record of India Accelerator in flourishing meaningful startups, we are looking forward to a strong positive outcome," he added.

The programme will see the appointment of one selection and execution board comprising representatives from both the parties which will be responsible for carrying work out for and managing timelines set for screening and sourcing, onboarding and acceleration of startups, mentoring board formation, ensuring they meet the pre-set growth milestones and marketing and promotion of the vertical, among others.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 18 Nov 2020, 04:08 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App