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Business News/ Companies / News/  Akasa Air reveals its symbol and tagline ‘inspired by the sky’
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Akasa Air reveals its symbol and tagline ‘inspired by the sky’

The airline said it choose ‘Sunrise Orange’ and ‘Passionate Purple’ colours for branding, which reflect warmth and energy

Akasa Air said that its symbol, 'The Rising A', signifies the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing.Premium
Akasa Air said that its symbol, 'The Rising A', signifies the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing.

NEW DELHI : Akasa Air, which is set for launch next year, on Wednesday revealed its symbol and tagline that the airline said is inspired by elements of the sky. 

The symbol, ‘The Rising A’, signifies the warmth of the rising sun, the effortless flight of a bird, and the dependability of an aircraft wing, said the airline, operated by of SNV Aviation and backed by billionaire Rakesh Jhunjhunwala. 

Akasa’s tagline ‘It’s Your Sky’ highlights the brand’s promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic and cultural backgrounds, the airline said. 

The airline chose ‘sunrise orange’ and ‘passionate purple’, which reflect warmth and energy, for branding, Akasa said. 

“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol," said Vinay Dube, founder, managing director, and chief executive officer of Akasa Air. 

“The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us," Dube said. 

The Akasa brand symbol and tagline was crafted by 26FIVE India Lab, a Mumbai-based brand engagement firm.

“We wanted our logo to be simple, easy-to-recall, and to connect with our brand ethos," said Belson Coutinho, co-founder, chief marketing and experience officer of Akasa Air. 

The airline plans to follow an ultra-low-cost carrier (ULCC) model in India’s highly competitive aviation market, which is dominated by InterGlobe Aviation Ltd’s IndiGo in the domestic sector. A ULCC operates with a low-cost business model and has lower unit costs and revenues than both low-cost carriers and full-service carriers.

Akasa  received a no-objection certificate in October. The airline has applied for the Air Operators Permit, which it is expected to get early next year. 

The airline had last month placed an order for 72 Boeing 737 MAX jets, valued at nearly $9 billion at list prices. 

The order includes two variants from the 737 MAX family, the 737-8 and the high-capacity 737-8-200.

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ABOUT THE AUTHOR
Rhik Kundu
Rhik writes about the Indian economy and its crucial indicators. He is constantly navigating corporates, decoding policies, and dabbling with everything in between.
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Published: 22 Dec 2021, 03:51 PM IST
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